The 1940s 'victory roll' is being touted as the new hairdo for 2011. This version of the french roll is now gracing the heads of everyone from starlets to Shoreditch girls.
But where did the name of the style come from? As this clip featuring the beautiful Verionica Lake (known for her glossy long hairstyle) shows, it was safety not style which motivated the uptake of the roll in the 1940s. With women off to work in factories for the war effort, wearing hair up meant it was less likely to get caught in the machines, as the voiceover warns 'danger too lurks in the hang-down hairdo':
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